Category Archives: Influencer

Home Archive by category "Influencer"
Influencer marketing is getting stronger as consumers and marketers strive to remain relevant in this rapidly shape-shifting marketing landscape. Influencer marketing has exploded thanks to how social media has become a more integral part of our lives. Consumers now turn to their favourite social me...
Africa’s industrial/manufacturing advancement has always lagged because of the lack of a knowledge economy to drive innovation. The emerging digital creator economy however seems to be causing a knowledge revolution that will fill this gap. Many young Africans (Millenials and Gen Z) are self-taugh...
Influencing or working as an influencer is beyond the regular gigs that people take up in addition to their main jobs as a form of extra income. With brands spending millions on influencer marketing, the world of influencing has become an ecosystem of its own with people making their life’s career...