Influencer marketing is getting stronger as consumers and marketers strive to remain relevant in this rapidly shape-shifting marketing landscape. Influencer marketing has exploded thanks to how social media has become a more integral part of our lives. Consumers now turn to their favourite social me...

Africa’s industrial/manufacturing advancement has always lagged because of the lack of a knowledge economy to drive innovation. The emerging digital creator economy however seems to be causing a knowledge revolution that will fill this gap. Many young Africans (Millenials and Gen Z) are self-taugh...