Influencer marketing is growing beyond just an alternative marketing strategy to one of the major advertising vehicles for business. As digital agencies adapt to this change in digital marketing, one of the essential questions that agencies should ask themselves concerning influencer marketing campa...
Influencer marketing is getting stronger as consumers and marketers strive to remain relevant in this rapidly shape-shifting marketing landscape. Influencer marketing has exploded thanks to how social media has become a more integral part of our lives. Consumers now turn to their favourite social me...
Nigerian companies, businesses, and digital agencies spend millions of Naira on marketing yearly. But how much of this expenditure really produce expected returns? The returns on your marketing expenditure directly reflect how robust your marketing strategy is and how well you know your target audie...
Consumers are exposed to hundreds of ads every day and many times unconsciously decide what content is worth paying attention to. Messages that are transmitted through another person, especially someone you trust and respect, have a greater chance of cutting through the ad clutter. This is why bran...
3 ways influencers can prepare themselves for Web3
Social media influencers are quick to create trends and hop on them when the bandwagon comes around, but how quickly can they leap into the future? Investors are already splashing millions for a piece of virtual land in the Metaverse, and with so much opportunity arising, it’s a great idea to star...
Africa’s industrial/manufacturing advancement has always lagged because of the lack of a knowledge economy to drive innovation. The emerging digital creator economy however seems to be causing a knowledge revolution that will fill this gap. Many young Africans (Millenials and Gen Z) are self-taugh...
Influencer Marketing is seeing it big in the world of digital marketing. Granted, there is the part of brands and businesses themselves doing their best to present their products and their services to their target audience and potential clients. However there are certain areas that are easily covere...