Category Archives: Brands

Home Archive by category "Brands"
Nigerian companies, businesses, and digital agencies spend millions of Naira on marketing yearly. But how much of this expenditure really produce expected returns? The returns on your marketing expenditure directly reflect how robust your marketing strategy is and how well you know your target audie...
Consumers are exposed to hundreds of ads every day and many times unconsciously decide what content is worth paying attention to. Messages that are transmitted through another person, especially someone you trust and respect, have a greater chance of cutting through the ad clutter. This is why bran...
Africa’s industrial/manufacturing advancement has always lagged because of the lack of a knowledge economy to drive innovation. The emerging digital creator economy however seems to be causing a knowledge revolution that will fill this gap. Many young Africans (Millenials and Gen Z) are self-taugh...
Influencer Marketing is seeing it big in the world of digital marketing. Granted, there is the part of brands and businesses themselves doing their best to present their products and their services to their target audience and potential clients. However there are certain areas that are easily covere...